Community figures as of September 2026. Weekly attendance is across YAP activities; turnout varies by event.
WHY YAP
We make getting out a habit.
YAP brings together Philly’s 20s and 30s through runs, sports and social plans. Our community is for people who want to stay active, meet friends and enjoy more of the city they live in.
Our usual Sunday and Tuesday meetups give people a regular reason to get out. Tennis leagues, pickleball open plays, seasonal outings and day trips add different ways to connect.
For a local business or brand, that creates a natural setting to meet people: over a post-run coffee, during a game or as part of a shared experience. Give them something they enjoy, and a reason to tell a friend.
OUR APPROACH
Make the experience worth showing up for.
We care about how people feel when they arrive, who they meet and what makes them want to return. A good partnership adds to that experience.
We’re interested in local businesses, venues and brands that share our enthusiasm for an active, welcoming Philly. Together, we can make it easier for people to discover a new favorite spot or try something new with friends.
Welcome the group to your café, restaurant or neighborhood spot. Build a plan around a group visit, a special offer or a memorable finish to a run.
02
Create an event together
Bring a seasonal idea, a new space or a fun activity. We can explore a run, open play or social event that makes sense for both communities.
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Support the experience
Explore refreshments, product tryouts, league prizes or event support. The best contributions are things our members will actually use and enjoy.
PLAN IT WELL
Clear expectations. Thoughtful follow-through.
Let’s agree on the audience, event format, timing and what success looks like before we set a date. A group visit, product trial and social feature each call for a different plan.
We can discuss event promotion, day-of coordination and a post-event recap as part of the collaboration. Depending on the plan, we can agree to track attendance, offer redemptions or results from specific social posts.
Reach, attendance and engagement are different measures. We’ll shape the collaboration around your goals and agree on what can be measured.
LET’S MAKE A PLAN
Have an idea for YAP?
Tell us about your business, what you have in mind and your preferred dates. Include your location and any budget or in-kind support you’d like to discuss.
