THE YAP COMMUNITY
Online reach. Real-life connection.
- Instagram followers
- 7,000+
- group chat members
- 500+
- people participating every week
- 50+
- years of building community in Philly
- 6+
- Instagram views per month
- 150k+
- Instagram interactions per month
- 2,500+
- Strava members
- 350+
- Instagram followers aged 21–39
- 85%
Community figures as of September 2026. Instagram views and interactions are monthly figures. Attendance and monthly activity vary.
WHY YAP
More than an audience—a community that shows up.
YAP brings together outgoing Philadelphians in their 20s and 30s through runs, sports, social events, and adventures around the city.
Our members come to stay active, meet people, and discover more of Philly. That gives partners a natural way to introduce their business, space, or product through an experience people genuinely want to join—and share with friends.
Get to know us through Philadelphia Runner’s YAP profile and ESEO’s conversation with our founder.
WAYS TO WORK TOGETHER
Bring us an idea—or build one with us.
Every partnership is different. These are a few places we can start:
01Host the community
Welcome YAP to your venue for a post-run hang, social, or a custom experience. Preferred: event specials for the community.
02Create something together
Collaborate on a run, open play, seasonal outing, launch event, or entirely new concept designed for both communities. Preferred: Product trials, prizes, exclusive offers, or other benefits our members will genuinely enjoy.
03Sponsor the experience
Sponsor YAP programming: by the season (e.g. Fall 2026), by league (e.g. tennis league), or by event (e.g. refreshments, free coffee/drink/snack)
A GOOD FIT
Who We Partner With
- Brands and businesses whose products or services bring real value to our community
- Spaces and concepts that help people connect, socialize, and have fun
- Organizations that share our commitment to welcoming, inclusive, and accessible experiences
- Small and local businesses are especially close to our hearts—but we welcome partners of every size